Ipsos Corporate Reputation


The biggest issues currently facing Corporate Communicators

Reputation Council members across the world face a range of business challenges – but what are the biggest issues that keep them awake at night?

Employer branding – corporate reputation and the war for talent

High-quality employees are a crucial ingredient in any strong reputation: organisations with the strongest reputations attract and retain the best talent, and organisations with high-quality and engaged workforces have the strongest reputations.