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Welcome to the latest edition from the Ipsos Reputation Council. Our fourteenth sitting involves 150 senior communicators from 19 countries – making this a truly international view.
It is clear from our conversations with Council members that the profile, influence and importance of stakeholder groups are continually shifting and evolving.
The success of a communications strategy is in large part dependent on sound planning. Corporate communicators need to ensure that their function is fully integrated in the business. It needs to be capable of both proactively
Communicators today are in the fortunate position where data is more abundant than ever; from reputation surveys to campaign measurement tools, business intelligence to employee feedback systems, and from media analysis to owned platform insights.
As the demand for businesses to create shared social and environmental value increases, and the climate change doomsday clock counts down, Council members are seeing corporates coming to terms with their role in society.
Our thirteenth sitting has been the biggest and most international yet, involving 154 senior communicators from 20 countries.
Which industries are facing the greatest reputation challenges at the moment? We asked Reputation Council members around the world how they perceive the reputation of eleven sectors.
Communicators have to be selective about the frequency and nature of the top executive’s participation, balancing the benefits and risks of bringing a powerful voice into the conversation.
In a world of information overload, communications leaders must be able to separate the signal from the noise in order to defend their companies when it matters most.
Local relevance is climbing the corporate agenda for global businesses and reputation management has a vital role to play in getting the global versus local balance right.
How can businesses respond to the reputational challenges of technological change – including privacy, data leaks, advertising practices, and AI and automation?
Is trust in companies at an all-time low? Will it be much higher in five years’ time? And do communications leaders believe a company’s reputation affects financial results?
Are a company’s employees its most important spokespeople? Is it true that journalists don’t influence public opinion as much as they used to?
Is social media a distraction from more worthwhile channels? Or is it more important than traditional media in today’s communications strategies?
Do companies need to pick a side in order to thrive? Is CSR dead? Will consumers ignore poor corporate behaviour as long as they get good, cheap products?
Reputation Council members across the world face a range of business challenges – but what are the biggest issues that keep them awake at night?