Reputation Council Report: 2017
Our twelfth sitting of the Ipsos Reputation Council is the most international to date, involving interviews with 127 senior communicators in 22 different countries.
Which industries are facing the greatest reputation challenges at the moment? We asked Reputation Council members around the world how they perceive the reputation of eleven sectors.
There is little doubt that in the last 20 years we have witnessed the evolution of corporate communications from a predominantly PR orientated function to a more strategic all-encompassing management discipline.
What are the potential risks and benefits of taking a corporate stance, how should organisations determine which issues they speak on, and how can they communicate their views when they do?
High-quality employees are a crucial ingredient in any strong reputation: organisations with the strongest reputations attract and retain the best talent, and organisations with high-quality and engaged workforces have the strongest reputations.
We live in a world where corporate behaviour has never been under greater scrutiny and where judgement of a company can be transmitted around the world at a touch of a button. In this environment, the flow of equity between corporate and product brands has assumed increased importance. Council members explore how to harness this flow and its different manifestations in a modern communications landscape.