Global Reputation Monitor: 2018
Ipsos Global Reputation Centre research across 31 countries shows conclusive proof of the relationship between a good reputation and better business efficiency.
Building trust builds reputation. A good reputation builds benefit of the doubt, and ensures your voice is heard in a crisis. Globally, this willingness to give the benefit of the doubt is tightly linked to overall trust.
Reputation is a key consideration in purchase decisions – companies that are trusted gain marketing efficiencies in two ways…
Nearly half of consumers say they are willing to visit a company’s website, or look for information about a company online. However, far fewer people are willing to apply for jobs, share positive information about a company on social media, or follow a corporate social media account.