Ipsos Corporate Reputation

Reputation Council

Ipsos Reputation Council

Established in 2009, the Reputation Council brings together senior communicators from some of the most respected corporations in the world.

The Reputation Council’s mission is to increase understanding of the issues and challenges facing communicators in the corporate environment, as well as capturing an expert view on key trends, issues and events in the wider world.

Council members are contacted on a yearly basis for a short (approximately 20 minutes) confidential telephone interview. Topics covered fall into three key areas:

Reputation management trends:

The focus is on challenges facing the communication and reputation management function, reputation and the bottom line and reputation management as an agent for change.

Current issues/topical issues:

Council members are invited to rate or comment on topical events from a communication/reputation management perspective. This could include corporate incidents such as corporate misbehaviour, product recalls or conversely examples of excellence in reputation management.

Wider social, economic and cultural trends:

Council members explore communications and reputation management within the context of broader issues such as sustainability, engaging with millennials and communicating in a post-truth age.