Ipsos Corporate Reputation


For business leaders who aspire to better decision-making in reputation, corporate communications and corporate policy development, the Ipsos Corporate Reputation team provide the insight industry’s most trusted source of specialist research and guidance.

We provide detailed, global analysis; and clear, practical insights:

Creating a robust and relevant framework by which reputation value is measured.

Identifying key drivers that are having the most impact on creating value.

Helping clients to align and integrate actions to tackle strategic reputation issues

Providing ongoing evaluation of the impact of reputation management programmes

Our approach is tailored and carefully designed to meet each client’s individual needs, and our research directly drives business performance:
  • Measuring reputation performance relative to peers
  • Identifying the drivers that create reputational value
  • Defining the stakeholders that influence reputation
  • Shaping a stakeholder engagement strategy
  • Building communications campaigns and measuring impact
  • Understanding future opportunities and risks around reputation
  • Measuring the impact of and responding to a crisis
  • Clarifying the actions necessary to deliver on strategic objectives

This support helps organisations strengthen their reputation capital — the ability of a brand to command preference in the marketplace, and optimise its relationships across its stakeholders.

Our team are experts in reputation and corporate communications research.

We combine more than 40 years’ specialist reputation research experience with unrivalled global reach and sector knowledge.

We’ve worked in more than 50 countries (and 20+ languages), from Brussels to the Australian Outback and from Washington to Sub-Saharan Africa, and over the past ten years alone have supported more than 100 organisations.

As part of the Ipsos group, clients benefit from unique and comprehensive insight gained from over 47 million interviews, as well as our industry-leading standards and capabilities:

Global reach: specialised reputation researchers based across 25 countries.

Unrivalled analysis: including data and context from across the Ipsos group.

High-level insight: explore how elite stakeholders and public opinion formers see you.

Sector expertise: industry-focussed teams that understand your business.

For more information about measuring and managing the drivers of your organisation’s reputation, please contact us.